Increased sales for online Coffee importer

Client Background

Coffee Buyers Online imports 100% Hawaiian coffee sourced from the Kona and Kau regions of the 'Big Island' of Hawaii (, supplying consumers and the cafe industry from its Melbourne distribution centre. 


Coffee Buyers Online approached 36-400 IT Solutions to provide a secure and cost effective online website. “As a small business owner I needed a reliable, secure and cost-effective solution” Shirley Dickinson, Director.
Key business needs included:

  • an easy to find site for buyers
  • on-demand shipping calculator
  • link to online payment options
  • ability to update the online store easily as new products released to the market
  • cost-effective monthly hosting fees
  • Website traffic analytics feedback into new marketing initiatives


The customer’s investigation for ‘off the shelf’ and ‘free’ website design and builder applications led to the finding that none provided the complete solution required nor where they truly ‘free’.
The web development team at 36-400 evaluated several online store platforms and selected an open source solution – nopCommerce – for its ease of operation, maintenance and built-in shipping and payment functions.
A cost-benefit business case was presented to Coffee Buyers Online detailing the proposed solution, design, expected benefits and ongoing hosting costs within 5 days of the initial customer brief.  The 36-400 web development team kicked-off the project plan within 24 hours of receiving approval to proceed.  The international PMBOK methodology underpins all 36-400 projects.
36-400 implemented Google Analytics for website traffic reporting and Google AdWords to grow the business through effective ‘key word’ online marketing.
The site was deployed to the 36-400 Web Hosting Service servers located at a secure, geographically remote state of the art power and environment system data centre.


Coffee Buyers Online has enjoyed steadily increasing sales for 12 consecutive months and the analytic reports have assisted targeted marketing campaigns.

Contact 36-400 IT Consulting to discuss your specific needs on 03 9894 7588.